Website Design Guide to getting started:
The design of a new website is truly a daunting task when you first start the process of getting all your written materials, images/photography together. You then need to find the right designer you know will work with you to build the website you are proud of.
Wondering where to begin writing your website content?
One of the most difficult things to do when you start off is to write the content for your website from scratch. If you can hire a professional copywriter to write your material, then you're all set. If you plan to write your own material, here are a few tips to help get you started.
Your target customer:
When a reader first looks at your website, that reader should understand easily what your business is about. Know who your target customer/audience is.
Present your information to the reader's advantage. Put yourself in their place - if you were the viewer what would you look for - what would keep you in the site.
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Start with a paragraph or two, a short list of topics, or best of all, an outline of related groups of information.
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Pick two or three of the most important areas of your business to write about, then move on to the secondary target areas.
Describe your business or organization in a writing style that gets information to the reader as clearly and concisely as possible.
Use visuals, (clip art, graphics or photographs) along with your text.
- Add a "call to action" to each page to give viewers the opportunity to contact you.
Again, know your target audience, what their needs are, and use this information to help decide how to organize and write your material.
Your Company's Visual Identity:
Your finished website should display clarity, organization, and positive tone. It is very important to provide consistent navigation aids to help readers easily find their way through your website's pages. Readers should always know where they are, and be able to easily select where they want to go.
The design of your website should also complement your existing advertising and marketing materials. If your visual identity is consistent, people will start to recognize who you are. Even e-Newsletters should be designed to match your site as closely as possible.
Go to our Services page for more information about our website design and Graphic Design Services.
